Your chosen movie
1) What film have you chosen? 
   Precious.
2) Why did you choose this film in particular? 
   I chose this movie because it has a deep meaning. 
Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.

1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
 Lionsgate

2) Who was the distributor for the theatrical release of the film in the UK?

• Icon Film Distribution (2009) (UK) (all media)
• 
  
• No brand loyalty
  1) What genre does your chosen film fit into?
     Drama
• 2) How can you tell it fits that genre? Be specific with reference to the trailer.
    There is a lot of violence in the trailer and arguments between a mother and daughter
• 3) Does your chosen film have any stars or a director that are known for that particular genre?
     Gabourey Sidibe, Mo'Nique, Paula Patton
  
  
  It’s all a matter of timing
  1) What was the UK release date for your chosen film?
     29 January 2010
  2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.

3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?

 4) Ar

It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review. 
The film was getting a lot of criticism from the word of the mouth 

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog. 
Well, I personally found that the film portrays a reality far too bleak and dismal and brutal for it to possibly be considered "inspirational". 
And I think that people who are too ignorant to realize that such a grim existence can feasibly be led in 21st century America need a serious wake-up call. 
The performances are rich and incredible enough to hold up dramatic scenes.


Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.

1) What was the original budget for your chosen film?
   $10,000,000 (estimated)
2) How much money did the film make in the opening weekend?
  $1,872,458 (USA) (6 November 2009)

3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
$47,536,959 (USA) (5 March 2010)

4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)
Yes the film was a success as the made 37 million dollars more

Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?
  The butler. Monsters Ball. The Woodsman.  Yes these 3 movies are all dramas just like precious.2) Who is the main star in the film?
   Gabourey Sidibe,3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
 Brad Neely's Harg Nallin' Sclopio peepio. Drunk History. Difficult People. These films are all different to precious as it is a drama and these are all comedies
e the stars or the director or writer mentioned in the trailer for the film?
   The director Lee Daniels is mentioned in the trailer. At the end of the trailer the names; Mo'nique,Paula Patton,Mariah Carey,Lenny Kravitz,Gabourey "Gabby" Sidibe,Sherri Shepherd.

Take it further...

If you've finished the questions above, work through the following tasks to take your case study to another level:

Newspaper reviews
A more traditional starting point for word-of-mouth is press reviews of the film. Almost all national newspapers carry film reviews of the big releases and positive review quotes are often used on the film's marketing material.

Read three newspaper reviews of your chosen film and select five quotes from each review that tell you what the reviewer thought of the film. You can look at the Guardian film website, the Telegraph film website and other reviews in magazines such as Empire.



Additional promotion
Look back 'It's all a matter of timing' question 3... What other examples of promotion can you find for your chosen film? TV chat show appearances (e.g. Graham Norton, the One Show etc.) Radio interviews? Make notes and embed any clips in your blog. 

NCIS genre analysis

                            PAID IN FULL


Genre: Paid in full is a Action Crime and Drama movie.

Narrative:A young man from Harlem, forced to cope with the 1980s drug scene, builds an illegal empire, only to have a crisis of conscience. He then has to be served with bad friends a lot killing and someone trying to rob his house which results in him going to hospital.

Character: The characters are three young black men. Two of the men know each other from 'The hood' these are Ace and Mitch. Ace starts as a chilled guy who has a job but once he finds cocaine and sells it he falls in love with the money. Mitch is a guy who sells a lot of drugs and has a lot of money but gets caught and goes to jail this is when Ace takes over and becomes top drug dealer. The third young black man is named Rico he does a lot bad stuff like killing and drug dealing and he met Mitch in jail and they became friends.

Iconography: The iconography of an action crime and drama movie is that there will mostly be a lot of drug dealing killing and fighting. This happens a lot in Paid in full as you can tell from the trailer there is fights and guns. This is why we can 100% say it is the correct genre.

Settings: The setting of this movie is to be shown as an American Hood where a lot of drug dealing and gun crime is taken place

 


Genre: Crime Drama & Thriller.

Narrative: First, there was Kidulthood, then Adulthood, and now comes Noel Clarke's last instalment: Brotherhood. With Sam facing up to the new world, he realizes it also comes with new problems and new challenges that he must face that he knows, will require old friends to help him survive new dangers.Character: The main Characters of this movie is Sam Uncle Curtis Daley. Sam got Uncle Curtis sent to jail and Uncle Curtis goes to Daley to get Sam back but it backfires.

Iconography: There is plenty of iconography that goes with Crime Drama and thriller as you can tell there is definitely gonna be crime and fights. Therefore you can definitely be sure that Brotherhood is all three as there is a fight in the trailer

Setting: The setting of this movie is based in west London examples of these places are Ladbroke Grove and Westfield bush. Within the setting of West London some of it is not based in West London which they may have used green screen to film.





Genre: Comedy & Drama

Narrative: Two homies, Smokey and Craig, smoke a dope dealer's weed and try to figure a way to get the $200 they owe to the dealer by 10 p.m. that same night. In that time, they smoke more weed and get jacked and shot at in a drive-by.

Characters: As most Drama movies there is a big bully who gets defeated at the end of the movie.The bully of this movie is Deebo who gets beaten up by Craig. Another main character is smokey who gets Craig into a lot of trouble.

Iconography: The iconography for thus drama is that there s a lot of fight scenes so therefore by reading the narrative and watching the trailer you can definitely be sure that it is a drama.

Setting: The setting of this movie is set in an 'Amerian Hood' therefore this means there is going to be guns and drugs and violent behaviour

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